User login

Smashburger Eyes International Expansion in 2012

(January 2012) posted on Thu Jan 26, 2012

Posted 55 percent unit growth in 2011 with 51 openings in U.S.


Denver-based Smashburger opened 51 new units in 2011, including expansion into 12 new markets. For 2012, the company is planning its first international expansion with units to open in the Middle East, Canada and Latin America.

Smashburger’s unit growth led to positive same-store sales growth of 3 percent in 2011, as well as the addition of 11 new franchise agreements.

“We are very pleased with our growth over the past year, particularly during a challenging consumer environment, and believe our ability to grow during this time and in an increasingly competitive market is a testament to the quality of our food, the strength of our brand and the loyalty of our guests,” says Dave Prokupek, chairman and ceo. “We see continued growth opportunity in the better burger marketplace as consumers continue to seek great tasting food that is available fast and at a competitive price point.”

In addition to the new international units, the fast-causal concept expects to add 50 to 70 new restaurants and 15 to 20 new corporate stores in the U.S., including entering new markets such as San Francisco, Boston and Washington, D.C.
 


Terms:

Did you enjoy this article? Click here to subscribe to the magazine.