ISP/VM+SD Store Design Competition Winner
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Sony Ericsson’s first store features a compelling, no-pressure, non-technical environment intended to attract a broad range of consumers. A floor-to-ceiling glass storefront and bright, color-changing fascia in the brand’s signature color palette (purple, red and green) add visual impact from the get-go.
Inside, ergonomic forms, vibrant colors and a light aesthetic reflect the design philosophy of the Japanese/Swedish brand. For example, the store’s architectural focal point is the infinity bar – a white, sculpted, oval display where customers can sample and learn more about the products. And perimeter merchandising is delineated by colorful displays that are inset, angled, and illuminated from above and below.
Client: Sony Ericsson, London – Salv D’Angelo, retail marketing director, global marketing
Design: Checkland Kindleysides, Leicester, U.K. – Steve Pearce, account director; Tony Bell, project manager; Joe Evans, Clive Hunt, and Laura Dixon, interior designers; Carl Murch, graphics
General Contractor: Oakwood Shopfitting, Andover, U.K.
AC: Howvale, Nottingham, U.K.
Audio/Visual: Sony Corp., New York (supplier); Bits, Reading, U.K. (installer)
Electric: McConnells, Newark, U.K.
Furniture: Checkland Kendleysides, Leicester, U.K.
Handset Security: Stacey Security, Cheshire, U.K.
Lighting: Tritech, Birmingham, U.K. (LEDs); Modular Lighting, London (general)
Signage: Sovereign Signs Hull, Humberside, U.K.
Photography: Keith Parry, London
Hi Gower, thanks for your comment and till a little while back I love the Sony Ericsson Razor model, I owned that model and found it to be a cool gadget but phones from this company are no longer best.
I rather have a Nokia smart phone or of course Blackberry phone which is a really cool phone to have.
Nokia smartphones are very cool and have great apps and features.
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SOny ericssion is best in the market.I have always used their handset and i think is oone of the best when it comes to the audio.Continue with the good work.Hopefully we would see many more innovative product from SONY in coming years.Wishing them all the best
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