Sony Ericsson

Sony Ericsson’s first store features a compelling, no-pressure, non-technical environment intended to attract a broad range of consumers. A floor-to-ceiling glass storefront and bright, color-changing fascia in the brand’s signature color palette (purple, red and green) add visual impact from the get-go.

Inside, ergonomic forms, vibrant colors and a light aesthetic reflect the design philosophy of the Japanese/Swedish brand. For example, the store’s architectural focal point is the infinity bar – a white, sculpted, oval display where customers can sample and learn more about the products. And perimeter merchandising is delineated by colorful displays that are inset, angled, and illuminated from above and below.

Client: Sony Ericsson, London – Salv D’Angelo, retail marketing director, global marketing

Design: Checkland Kindleysides, Leicester, U.K. – Steve Pearce, account director; Tony Bell, project manager; Joe Evans, Clive Hunt, and Laura Dixon, interior designers; Carl Murch, graphics

General Contractor: Oakwood Shopfitting, Andover, U.K.

AC: Howvale, Nottingham, U.K.

Audio/Visual: Sony Corp., New York (supplier); Bits, Reading, U.K. (installer)

Electric: McConnells, Newark, U.K.

Furniture: Checkland Kendleysides, Leicester, U.K.

Handset Security: Stacey Security, Cheshire, U.K.

Lighting: Tritech, Birmingham, U.K. (LEDs); Modular Lighting, London (general)

Signage: Sovereign Signs Hull, Humberside, U.K.

Photography: Keith Parry, London