SoulCycle to Launch Men’s Collection

SoulCycle (New York) will begin selling a men’s apparel collection in its cycling studios this October. Launching on Oct. 12, SoulCycle’s men’s collection includes riding shorts, a T-shirt, muscle tank and regular tank, as well as a terry hoodie and terry jogger for men, reports Women’s Wear Daily.

“We have a lot of male riders and get passionate emails asking why there’s so much more style offered in women’s,” said Bob Colquhoun, SoulCycle’s vp of retail.

In the existing 65 SoulCycle studios, there is typically 12 feet devoted to retail, but in its new builds, that space will increase to 18 feet and include a section for menswear.