Southern Tide Gets Second Store

Lifestyle brand Southern Tide (Greenville, S.C.) has opened its second location in Greenville, S.C., where it is based.

The new 2800-square-foot store has been designed to reflect the brand’s Southern roots, reports Women’s Wear Daily, with a skiff on the ceiling, design elements by local artists, and a special “Made in Greenville” section featuring local brands and artists.

Founded in 2006, Southern Tide is available at more than 850 specialty retailers and department stores in more than 45 states. Their first standalone location opened in in Kiawah Island, S.C.