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Specialty Automotive Treatments, Fort Lauderdale, Fla.

This gleaming two-story showroom caters to four-wheel fanatics.

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It’s no surprise that a business that spiffs up cars would want a spiffy space for itself. So, for its new home, Specialty Automotive Treatments hired Barranco/Gonzales Architecture (Fort Lauderdale, Fla.) and P2 Interiors (Coconut Creek, Fla.) to create a high-profile showroom that would dramatically display its car-customizing products and services.

“The objective was to create a one-of-a-kind showroom for people who like to express their individuality by customizing their cars,” says Ponch Herrera, P2’s president and creative director.

To that end, Barranco/Gonzalez Architecture populated the exterior sides of the two-level showroom with tall windows that give passersby a clear look at the accessorized cars and products inside. The building front features a stacked set of two windows, each of which houses a mesh-shade billboard promoting the company’s offerings. The billboard windows are imbedded in a ribbed façade that’s topped with a stylized sign bearing the company’s name and logo.

Inside, P2 created a 15,000-square-foot showroom that’s divided into a series of sleek and highly polished zones for each of the company’s automotive-aftermarket offerings, including wheels and tires, high-end sound systems, custom interiors and body kits. Adding to the upscale ambiance is a coffee bar.

Project Participants:

Client
Specialty Automotive Treatments, Fort Lauderdale, Fla.: Ralph Jorge, owner

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Interior Design
P2 Interiors, Coconut Creek, Fla.: Ponch Herrera, creative director/president; Patty Dominguez, designer; Cecilia Cohn, graphic designer

Architect
Barranco/Gonzalez Architecture, Fort Lauderdale, Fla.

General Contractor
Hernandez Construction, Fort Lauderdale, Fla.

Audio/Visual
Avidworx, Vancouver, B.C.

Fixtures
OPTO Intl. Inc., Wheeling, Ill.

Flooring
Iberia Tile, Pompano Beach, Fla.

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Furniture
M. Hanson, Fort Lauderdale, Fla.

Signage Graphics
Moss Inc., Lincolnwood, Ill.
Ad Graphics, Pompano Beach, Fla.
Art Sign, Fort Lauderdale, Fla.
 

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