Taking an upscale yet minimalist approach to eyewear, Lenscrafter's new 1,237-square-foot prototype houses frames, lenses and optometric services for fashion-conscious customers. In a pale-neutral colored interior of marble flooring, rich wood custom fixtures, accented by brushed metal framework, offer a contrast. Oval inserts into wall cases present featured products on glass shelves. Graphics, including backlit metal signage, copper-colored case signage, fashion photography, packaging and labels, continue the minimalist approach to design.
Photography by Brian Steege, Guildhaus Photographic, Cincinnati
Design: Chute Gerdeman, Columbus, Ohio -- Phil White, project designer, architecture and interior design; Dennis Gerdeman, ceo; Susan Hessler, project designer, graphics and signage Lenscrafter team: Traci Hahn-Dyer, project leader; Renee Ritter, Jim Henessey, Becky Clifton-Lagore; Kerry Pickett, Lou Beckmeyer, design team Architect: White Associates Architects, Columbus, Ohio Fixturing/furniture: OSF America, Columbus, Ohio Paint: Polomyx, Cambridge, Mass. Signage: Artglo Co., Columbus, Ohio