Stephen Palacios Joins Cheskin Consultancy

Stephen Palacios, former vp of business development for FRCH Design Worldwide in the firm's New York office, has joined the Cheskin research and consulting firm (Redwood Shores, Calif.) as director of business development within the agency's consumer goods and services studio. Palacios will work out of Cheskin's San Francisco office until later this year, when he will move back to the East Coast to head the company's New York office.

Cheskin specializes in international product development, branding, positioning, packaging and media. It boasts a multilingual research staff representing over 20 different countries and cultures, focused “on helping clients gain an intuitive and analytical understanding of their customers across culturally diverse markets.”