Plans call for footwear and accessories for new Olsenboye brand
Steve Madden Ltd. (Long Island City, N.Y.) has entered into an exclusive licensing deal with Mary-Kate and Ashley Olsen's Dualstar Entertainment Group to design, manufacture and distribute footwear and accessories for the designers’ new Olsenboye brand.
During the holidays, Olsenboye’s affordable and chic fashion line will be sold at select JCPenney stores and online, before a full brand launch is held next spring at 600 JCPenney department stores.
The new line joins the twins’ two higher-priced fashion labels – The Row and Elizabeth and James.