Eden Prairie, Minn.-based SuperValu has launched a mobile application that allows shoppers to find a store close to them, view the current weekly ad and manage a shopping list all from their mobile device. The digital tool was tested at its Cub Food stores last November before being rolled out to the rest of the company’s food banners last month.
“As our customers continue to be crunched for time, this new app and its capabilities allow for a more hassle-free shopping experience,” says Kat Kozitza, SuperValu’s director of digital and social media.
The app is synchronized with the grocer’s banner web sites and includes a shopping list function in real time so a member of the family can update the list from home while another is shopping.
The mobile application can be used on all Apple iPhone, iPad and iPod Touch devices and Android phones and tablets.
SuperValu operates under nine retail brands, including Acme, Albertsons, Cub Foods, Farm Fresh, Hornbacher’s, Jewel-Osco, Shaw’s/Star Market, Shop ‘n Save and Shoppers Food & Pharmacy.