Target to Invest in Startups

Target Corp. (Minneapolis) announced the company will be investing in high-tech products from startups in San Francisco and Silicon Valley in California.

The company held its first event in a series called “Demo Days,” in which Target invited 12 startups to pitch “smart” products to the company. The first event was held on February 23 and was themed around baby merchandise.

Retailing Today reports the company is attempting to get an edge on upcoming merchandise and bring new technology products into stores before competitors.