Target Launches Kids' Line

Target (Minneapolis) will launch a new babies and children’line called Cat & Jack in anticipation of back-to-school shopping.

The 2000 piece line will feature T-shirts with positive messages, playful statement pieces and unisex themes, reports the Minneapolis StarTribune.

The new assortment will also be matched with a new kids’ department design with lower display tables and updated mannequins with faces.

Earlier this year, Target also launched kids’ home decor brand Pillowfort, which has led to a 15 percent increase in sales.