Target Partners with SoulCycle

Target Corp. (Minneapolis) announced a new partnership with SoulCycle (New York), the indoor spin studio. For the event, the companies are hosting a 10-city tour of three-day weekend events featuring SoulCycle instructors.

Women’s Wear Daily reports each event will include a Target X SoulCycle shop featuring apparel and wellness products. The merchandise will also be available at Target.com.

The event will be hosted in Washington, D.C., Houston, Seattle, Atlanta, Nashville, Tenn., Denver, Miami, Chicago, Minneapolis and Los Angeles.