Tensator's New Technlogy Gives Clarins A Scent of the Future

MILTON KEYNES, UK and BAY SHORE, NY April 16, 2014 – Tensator, the world leader in customer journey solutions has created a shimmering centerpiece for French luxury fragrance brand Thierry Mugler  – part of the Clarins Fragrance Group, with the world’s first full-height Tensator Virtual Assistant. Promoting the launch of Thierry Mugler’s ‘Alien Extraordinaire’ perfume in three flagship stores, the Tensator Virtual Assistant is a next-generation digital signage solution that creates the illusion of a real person.

Standing in pride of place among concession stores in House of Fraser, in Manchester, Selfridges Trafford Centre and the Metro Centre in Newcastle, UK, the character was created especially for Clarins Fragrance Group.  It is the first full-height projection example of the technology and creates a spectacular display for shoppers, with a unique ‘wow factor’.  The goddess-like character attracts intrigued shoppers, with her shimmering dress and glowing outline, to create a mesmerizing image that represents how the Alien fragrance can make customers feel; powerful, luminescent and sparkling. She is the store-based representation of the consistent imagery used in the brand’s commercials for the perfume.

Clarins Fragrance Group contacted Tensator after seeing the impact that other Tensator Virtual Assistants had created in a variety of different sectors – from transport hubs to retail activations. The Fragrance giant had a clear vision and invited Tensator to consult with them on the possibilities. 

“It was a big technological challenge – one that most people in our sector may not have previously thought possible,” said Ajay Joshi, Tensator’s head of media and technology. “Creating a seamless projected stature, 6 feett high with arms outstretched, was very tricky. We had to work quickly and efficiently to overcome the physical constraints and to explore the various technical solutions available to best fit the requirements.  We are very pleased with the result. The virtual goddess has an amazing presence and aligns to the vision we all shared when we started the journey.”

“It was great to achieve our own 'virtual goddess' for the Alien Eau Extraordinaire fragrance launch,” said Vicky Barret, Design and Merchandising Manager at Clarins Fragrance Group. “It is vital for our brand,  for us to be creative innovators and as this was the first time a head-to-toe projection has been executed in retail design, I'm proud of the result we achieved.”

The units have been creating significant in-store interest in the fragrance, with shoppers keen to learn more from staff about the Alien perfume.  It is expected that the Tensator Virtual Assistants will tour Thierry Mugler flagship locations.

For details of the Tensator Virtual Assistant range go to www.tensator.com. For more information on Clarins visit www.clarins.co.uk.

About Tensator 

Tensator is a recognized leader in the management of the customer journey. The company offers a large range of digital media platforms, electronic and virtual queue management, display and signage products, crowd and access control solutions, in-queue merchandising, self-service systems, and the Tensabarrier, one of the most respected barriers in the world. Tensator empowers blue chip retailers, international airport terminals, transport providers, financial institutions, major exhibition, leisure and entertainment venues, construction sites, restaurants and hotels to speed customer flow through the queue, improving operational efficiency and customer satisfaction. Tensator helps eliminate lost revenues through walk-aways and drives high value impulse sales with its range of queue management solutions. Visit www.tensator.com for more information, and follow us on Twitter, LinkedIn and YouTube.