Thakoon Plans SoHo Flagship

Vivian Chou plans to relaunch Thakoon Corp. (Hong Kong) as a see-now-buy-now proposition starting with a SoHo flagship and a New York runway show in September, reports Women’s Wear Daily.

Chou’s company Bright Fame Fashion bought a controlling stake in the high-end sportswear brand founded by Thakoon Panichgul last year.

The brand’s offering will be sold exclusively through the New York flagship and its directly operated e-commerce site, said a person familiar with the company’s strategic plan.