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Headlines
The 1950s: Age of Awakening
Malls are enclosed, visual breaks out
Posted July 11, 2001
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View the discussion thread.
![1523-2.jpg](http://vmsd.com/sites/vmsd.com/files/styles/galleria_zoom/public/editorial/1523-2.jpg "The entire new store is display, Display World crowed in 1952 about Kansas City's new Hall Brothers. The specialty gift store made strategic use of interior architecture, materials, mirrorred walls, special cases for china and glassware, curved walls, perimeter fixturing, a "floating" spiral staircase and open-flooring planning. "Store design" was entering the display vocabulary.")
![1523-3.jpg](http://vmsd.com/sites/vmsd.com/files/styles/galleria_zoom/public/editorial/1523-3.jpg "Mannequins from L.A. Darling Co. were stars of a Civil Defense study on the effects of nuclear explosions. From "simulating an American family unit under atomic attack" to "dramatizing your ready-to-wear," this 1955 ad campaign demonstrated the Atomic Age mentality of the decade. Photos courtesy of ST Publications, Cincinnati.")
