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ISP/VM+SD Store Design Competition Winner
Designed as the exit retail for the attraction of the same name – and as the flagship for a new global retail concept – The New World of Coca-Cola appeals to a global community of Coca-Cola fans while reaching out to trendsetters and style leaders.
A circular floor pattern features “pavilions” that highlight unique product offerings. An affordable custom fixturing system offers multiple display options for rollouts. And a circular ceiling element and graphics create visual interest overhead.
Client: Coca-Cola, Atlanta – Linda Conrad, general manager, Coca-Cola, retail and attractions; Patrick Kells, director of commercialization, worldwide licensing; Kelly Kozel, senior design manager, brand/retail stores; David MacConnie, visual manager, retail and attractions; Nathan Facteau, assistant creative manager, retail attractions
Design: Pompei A.D., New York – Ron Pompei, founder and creative director; Colin Brice, executive director, architecture and design; Scott Faucheux, senior project manager; Aylin Cinarli and David Ostow, project managers; Drew Lytle, assistant project manager; Monte Antrim, graphic designer
Architect: Rosser Intl., Atlanta
General Contractor: Holder Construction Co., Atlanta; Manhattan Construction Co., Atlanta; C.D. Moody Construction Co., Lithonia, Ga.
Outside Design Consultants: Jones Lang LaSalle, Atlanta (program manager); Johnson Light Studio, New York (lighting)
Audio/Visual: DMX Inc., Austin, Texas; Electrosonic Systems Inc., Orlando
Fixtures: Jon Glanz Associates, Ho-Ho-Kus, N.J.; MG Concepts, Central Islip, N.Y.; Sincerely International, Hong Kong
Flooring: Smith & Fong Plyboo, San Francisco; Ecostone, Calgary; Commercial Flooring Services/HPI, Inc., Fayetteville, GA
Furniture: Quinze & Milan, Bronx, N.Y.
Lighting: Cleveland Electric Co., Atlanta; Uptime Electric Co., Lithonia, Ga.
Mannequins/Forms: Goldsmith LLC, New York; SEVEN CONTINENTS, Toronto
Props and Decoratives: Seven Continents, Toronto; Greneker Solutions, Los Angeles; Visual Designs and Sources, Valrico, Calif.; RAP, Cudahy, Calif.; Creative Design and Development, Sanford, Fla.; JG Associates, Ho-Ho-Kus, N.J.
Signage/Graphics: SEVEN CONTINENTS, Toronto; Promoworks, Lawrenceville, Ga.
Wallcoverings and Materials: Designers Plastics, Clearwater, Fla.
Photography: Robert d’Addona, New York
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Coca-Cola is the world's leading brand in the soft drink industry, and one of the most recognized brands worldwide. My family and most of our relatives we're patronizing their products. The NEW WOCC is nice…it’s actually very “nice”. The parking deck of the new WOC actually cost more to build than the entire original WOC project. So, what’s the real difference between the “original” WOCC and the new? Tire Works