The socially responsible brand pledges to restore sight to 100,000 people.
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Posted June 28, 2012
Toms, the socially responsible brand with a “one for one” mission to provide shoes to those in need, has its sights on a new quest – restoring sight to 100,000 people.
In 2011, the brand launched an eyewear line. Design4Retail (Lutterworth, England) worked with the brand to launch retail pop-up shops at Selfridges Oxford and Manchester Exchange Square locations, marking the line’s entrance into the U.K.
In addition to displaying product, the design shares Toms’ one-for-one story and informative graphics on eye conditions and treatments outcomes.