Launching exclusive line of babies apparel, accessories and furniture
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LittlleMissMatched, the six-year-old brand known for its differentiated collection of patterned kids' socks, is joining up with retailer Toys “R” Us (Wayne, N.J.) on an exclusive collection of baby apparel, accessories and furniture. The apparel and décor lines targeting infants and toddlers have begun hitting stores, with furniture arriving this fall.
“LittleMissMatched is one of the most innovative kids' brands around,” says Karen Dodge, chief merchandising officer, Toys “R” Us.
Since opening its first retail outpost in Grand Central Terminal 18 months ago, LittleMissMatched has opened five standalone locations, including Fifth Avenue, Disneyland and Disney World.
Last year, the brand began offering its kids products at Toys “R” Us stores across the country. The new line of apparel and accessories will be priced between $7.99 and $24.99.
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