Toys “R” Us Inc. (Wayne, N.J.) has named Neil Friedman as president, Toys “R” Us, U.S. Friedman most recently served as president of Mattel Brands. In his new post, he will oversee all merchandising, marketing, store operations, merchandise presentation, global sourcing and product development, as well as merchandise planning and allocation for the company’s 866 stores and online business.
He will report to chairman and ceo Gerald Storch.
“Neil has extensive knowledge of, and has made significant contributions to, the toy and juvenile product businesses throughout his career,” says Storch. “We look forward to working with Neil to further our growth strategy as we continue to advance our authority and specialist positions through our many initiatives ahead.”
Friedman’s career includes positions with a number toy and juvenile products companies, such as MCA/Universal Merchandising, Just Toys, Lionel Leisure Inc. and Aviva/Hasbro.