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Trina Turk Hosts Trunk Show

Pop-up featured during the BNP Paribas Open tennis tournament

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Trina Turk (Alhambra, Calif.) launched a pop-up, two-day trunk show that corresponded with the BNP Paribas Open in Palm Springs, Fla. Hosted on-site at the tennis tournament, visitors could watch tennis and then familiarize themselves with the brand by trying on articles from the designer’s latest spring collection, including rompers, tennis skirts and handbags.

“It’s an opportunity to meet new customers, and convenient for those who are in the desert for the tennis, but may not have time to get to our store in Palm Springs or at the Parker,” the designer told The Desert Sun

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