Under Armour Brand House to Open in Chicago

Under Armour (Baltimore) will open its newest Brand House concept in Chicago next March. Located in a prime space along Michigan Avenue, the 30,000-square-foot space will make it one of the largest specialty retailers along the tony “Magnificent Mile,” according to the Chicago Tribune.

The store will showcase all of the brand’s merchandise and include interactive digital displays, in a “thoroughly immersive brand experience,” according to a company statement. Other Brand House stores are located in New York, Baltimore and McLean, Va. Founded in 1996, Under Armour continues to grow, and posted a 36 percent growth in revenue in the first quarter of this year.