Visionworks Rebrands Eyemasters

Texas stores renamed, redesigned
Posted August 16, 2012

Optical retailer Visionworks (Dallas) has renamed 28 EyeMasters stores in Dallas-Fort Worth as Visionworks locations, as well as renovating the spaces and expanding eyewear selections.

“The new and improved Visionworks will deliver a superior in-store shopping experience with the added benefit of a nationwide brand name, so customers are likely to find a friendly, convenient Visionworks store wherever they happen to be,” says Shawn Dafforn, Visionworks’ regional vice president for Texas.