Visual Magic

Visual merchandising has a pretty big to-do list right now, working double-time to attract shoppers with impactful windows, creatively dressed forms and innovative displays.
A sign over the door just won’t do it anymore.

An upcoming story in VMSD’s March issue talks about well-known North American retailer Anthropologie making its debut on London’s revered Regent Street. For the store’s opening, it wasn’t the subdued facade that drew shoppers into this new store – it was a window display of more than 12,000 used tea bags arranged to look like a globe.

VMSD has been celebrating visual achievements like these for more than 15 years through its International Visual Competition. Recognizing these displays of limited shelf life is always an inspiring process. The competition draws entries from around the world, and from multi-million dollar chains to small neighborhood boutiques. Last year’s jaw-droppers included window displays featuring toilet paper and an in-store display of miniature dolls outfitted in custom replica clothing of that retailer’s spring line. Judges and editors marveled over the attention to detail and the creativity that was put on display, especially with shrinking budgets and staffs.

To accommodate those shrinking staffs, we’re making it easier for you to enter. This year’s Visual Competition submission and payment processes are now entirely electronic. For all the rules, categories and submission details, click here.

Another important detail: The deadline to enter is February 26. So get busy. I can’t wait to start reviewing the best-of-the-best to see what visual magic is working to sustain our industry.

Questions about the competition can be sent to Anne DiNardo at anne.dinardo@stmediagroup.com