Warehouse Debuts New Design

Warehouse (London) has debuted a new store design when it overhauled its 2740-square-foot, two-storied London store, which was the chain’s first ever flagship, having opened in 1979. The store design was created to reflect the autumn collection’s contemporary, edgy aesthetic and was also inspired by the London cityscape where the brand originated.

It features brick walls, manhole covers on the floor and metal-shop shutters as well as a sky painted on the ceiling. The darker colors of these materials also help the products pop, reports Drapers.

There are also multiple digital walls throughout the store and swing tags on certain products that customers can scan to access additional details regarding that item, whether the inspiration behind that piece or styling tips.