Videos

What Problem Does the Store Solve?

Kevin Kelley (Shook Kelley) explores the new store prototype

Published

8 years ago

March 7, 2016

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Much more than merely a capital expenditure to check off your list, the new store prototype is one of the most critical investments a retailer can make. In today’s hyper-competitive, multichannel landscape, progressive retailers are working to express their unique point of difference clearly and visibly. Kevin Kelley AIA, principal, Shook Kelley, discussed his observations and perspectives on the subject at 2015’s International Retail Design Conference (IRDC) during the presentation, “Store Design is Everyone’s Business.” For details about IRDC 2016, visit IRDConline.com.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design