Whole Foods Expands Loyalty Program

Whole Foods Market (Austin, Texas) announced it will be expanding its new loyalty rewards program into the Dallas market.  The Dallas Morning News reports the company also plans to expand the program nationally after the move.

The company already rolled out a mobile app featuring coupons. The loyalty program has been in testing since late 2014 when it was launched in the Philadelphia-New Jersey metro area.

The program will feature a point earning system that rewards frequent shoppers with free products and dollar-off discounts.