Visual Merchandising and Store Design | VMSD.com

Hi, I am Mitra suman de, I have MBA in Design management with specialization in Lifestyle and Space design management.

I have 4+ years experience in Interior Design.

May i elegible for the above post.

pls feel free to contact at msdey2@gmail.com

I've got the goods for this type if opportunity. Call me!

Richard Arthur 3 Weldon Heights, Ladera Ranch, CA 92694 • 682-554-6544 • rarthur220@hotmail.com

Diverse and talented marketing leader with multi-faceted experience in wholesale, retail, and agency sectors. Able to lead and develop teams to achieve aggressive business goals. Vast experience in all facets of marketing:

• Media
• Celebrity/Business Partnerships
• Licensing
• Advertising Planning/Creative
• Category Management
• Public Relations
• Credit/Gift Card Programs
• Visual Merchandising
• Research
• Marketing Communications
• Trade Show Development/Execution
• Events
• CRM/Segmentation, Loyalty & Retention
• Agency Selection/Management
• Creative Management/Operations
• Online/e-commerce (Marketing & Content)

_______________________________________________________________________________________________________
WORK HISTORY

Society of Industry Professionals Virtual/Travel January 2009 –
Independent Consultant

• Consulting with public/private companies and investment firms on potential mergers and acquisitions/investment opportunities in the retail, apparel/footwear, and media sectors.
• Creating marketing plans and tactical strategies
• Facilitating focus groups

Anna’s Linens Costa Mesa, CA August 2008 – January 2009
Vice President of Marketing

Recruited to head the marketing function of a 260-store home furnishings chain.

• Establish brand positioning and go-to-market strategies
• Direct an internal staff of 5 and all external resources
• Prepare company for IPO
• Work with vendor partners to secure cooperative funds
• Conduct consumer insight studies to better communicate to target audiences

Company released senior staff members on 1/6/09 due to economic downturn

Michaels Stores, Inc Irving, TX May 2006 – August 2008
Senior Director of Marketing

Recruited to direct all marketing activities for a 975-store Arts & Crafts specialty chain.

• Directed the Marketing, Media, Events, Public Relations, Creative Services, Web, and Licensing departments and all agency relationships.
• Managed the strategy and execution of creative for all media types (circulars, supplements, magazine advertising, TV, Radio, Direct Mail and Online) in partnership with the Merchandising, Store Operations, Visual Merchandising and external agency teams.
• Developed and managed annual and seasonal marketing plans.
• Collaborated with senior teams in cross-functional departments to determine key messages, and budget parameters.
• Solicited/Obtained vendor entitlements and cooperative advertising revenue to enhance the media/marketing plans
• Prepared RFPs and managed the selection process and ongoing relationships with Research and Creative agencies.
• Negotiated 865+ media contracts on annual basis
• Selected and managed all external agency resources
• Managed business relationships with industry partners (Martha Stewart, Vanna White, et al.)
• Managed budget of $160M. Trained and develop staff of 15
• Brought proprietary products to market and managed lifecycle of house brands

Mervyns LLC (Target Corporation) Hayward, CA April 2004 – May 2006 Director of Marketing Recruited to direct the activities of the Advertising Planning, Licensing, Public Relations/Events, Media, Internet, and Credit departments of a 257-store mid-tier department store chain.

• Lead and communicated the marketing vision to the organization and its vendors.
• Senior liaison between Merchandising and Marketing departments. Lead Merchandising and Marketing to identify, prioritize and communicate key opportunities that drove sales and enhanced the brand(s).
• Worked effectively with Creative to develop integrated marketing campaigns.
• Managed budget of $155M.
• Trained and developed staff of 85 in 6 departments.
• Managed business relationships with industry partners and proprietary labels (Tyler Florence, Oscar de la Hoya, Susie Coehlo, Mary Engelbreit)
• Sr. Marketing Executive in charge of transition of company to independent status. Worked with private equity consortium to successfully and seamlessly transition to LLC status.

O2 Ideas Birmingham, AL October 2002 – April 2004 Director of Retail Accounts Recruited to maintain and grow existing client base in the department store and supermarket channels for
advertising/retail consultancy.
• Directed the marketing activities for Ahold USA (BI-LO, Bruno’s, Food World, Food Fair supermarkets).
• Managed all aspects of broadcast and print advertising including research and re-design of circulars for all brands.
• Created partnerships with General Mills and Pillsbury to offer client’s customers added value and provide the chains with a differentiated strategy to gain market share.
• Managed staff of 10 in 2 offices.
• Directed the brand and promotional activities for Saks DSG (Parisian) and consulted on the Home division’s launch of Jane Seymour product line.
• Conducted research and analysis to maximize ROMI

Maurices, Inc. Duluth, MN February 2001 – October 2002
Director of Marketing/Visual Display Recruited to direct marketing, visual display and brand activities for specialty chain of 425 retail apparel stores under the American Retail Group umbrella. Supervised Marketing, Visual Merchandising, Marketing Research, Creative, and Public Relations departments.
• Developed marketing programs to establish brand equity and achieve forecasted sales goals.
• Managed CRM activities to ensure customer acquisition, retention, and loyalty.
• Provided direction to internal creative staff, merchandising and sales staffs, and external agencies.
• Ensured the implementation of a collaborative process with Merchandising and Store Operations to produce quality-marketing programs that would lead to favorable results.
• Created and enforced company “Point-Of-View” visual standards plans.
• Budget responsibility for all marketing-related programs including advertising, store fixtures and POP displays, and promotional efforts.
• Oversaw a $4.5 million annual budget.
• Significantly contributed to the fulfillment of $367 million annual sales goal.
• Successfully repositioned and re-branded the company’s essence from primarily a junior's market to a mainstream market.
• Launched a direct mail program that consistently garnered a 17%+ redemption rate
• Directed seasonal photo shoots (theme/talent/product selection) to show company’s depth and breadth of offerings
• Worked cohesively with GMM and SVP/Store Operations to bring seasonal relevance to life at point-of-purchase
• Directed the research process (competitive shopping, consumer preference, pricing)

RGA Consulting New York, NY February 2000 – February 2001 Independent Consultant Founded company in response to demand and engaged in a variety of contracts including the following: Briggs & Riley – Created a marketing and visual strategy that would attract prospects for and lead to desired acquisition. Marketed and merchandised three stores in Tempe AZ, Santa Barbara CA, and Half Moon Bay CA.

H&M Stores – Worked with the company’s US Operations and Production Manager in the visual merchandising and
in-store marketing of two new stores in New York.

Asylum/SF – Engaged in a new business proposal, account planning/research, and creative supervision to obtain two
new accounts for a small San Francisco- based boutique advertising agency.

Leo Burnett USA – Developed a new business proposal, acquired Applied Materials as a client and successfully
launched the company’s 300-mm technology campaign to the semiconductor industry.

The Timberland Company Stratham, NH September 1997 – February 2000
Director of Marketing

Recruited to direct the Marketing and Visual Merchandising Project Management staff comprised of 12 individuals.
• Selected and managed resources necessary to produce marketing materials meeting corporate creative/visual standards.
• Selected and engaged outside agencies and negotiated fees for advertising, promotions and fixture design/manufacturing rollouts.
• Collaborated with advertising agency and other partners to deliver seasonal creative platforms.
• Orchestrated seasonal sales meetings, site selection, external vendor contracts, logistics, creative execution and fashion shows.
• Supervised Communications Managers, Marketing Managers, Retail and Wholesale Visual Merchandisers, and Creative staff ensuring balanced workload and cross-functional results.
• Produced creative materials that effectively represented product lines, business units and licensed products.
• Established and managed a project calendar corresponding to wholesale sales and production timelines to deliver materials on a seasonal and annual basis.
• Managed function from initial concept through final project completion. Ensured fulfillment of project deadlines and instilled a collaborative process to elicit input from key participants.
• Standardized the creative project platform to deliver a consistent worldwide brand message.
• Managed rollout of Timberland Mountain Athletics (a sub-brand) and Timberland Pro (a brand extension).
• Collaborated with Field Marketing to service wholesale clients across all sports specialty, department store and independent sales channels.
• Adapted marketing plans for use in multiple languages in foreign markets.
• Prepared and administered employee performance appraisals.
• Managed an annual budget of $34 million.

Anderson & Lembke, Inc. New York, NY August 1990 – September 1997 Account Director Recruited to direct the group responsible for strategy and day-to-day activities of four major accounts at an international advertising agecy.

• Functioned as a lead contact with clients to develop strategies for advertising launches.
• Worked with senior marketing executives to establish communications goals.
• Consulted with Planning, Creative, Media and Production departments on client’s business.
• Ensured collaboration to produce quality creative product and quantifiable results.
• Expanded assigned business to include global, multilingual, multi-cultural campaigns.

Clients: Dow Plastics, LOT Airlines, AGFA, Ingersoll-Rand, The Ad Council).
Delivered international expansion to AGFA, Dow Chemical and Dow Plastics. Established reciprocal relationships with overseas agencies. Successfully deployed advertising in multiple languages for 14 different countries.

Miscellaneous Experience January 1998 – July 1999

University of New Hampshire
Adjunct Instructor

Education
BA, Communication Arts, BS, Sociology
Graduated Magna Cum Laude/Phi Beta Kappa - May 1986
Long Island University, C.W. Post College, Greenvale, NY

References
Upon request

http://www.linkedin.com/in/richarthur

هل تبحثين علي اجمل موقع العاب اذا يمكنك دخول اجمل موقع العاب والعاب بنات فى مصر كلها  موقع العاب العاب و موقع العاب بنات العاب بنات مصر احلي موقع العاب والعاب طبخ والعاب تلبيس والعاب جديده كل يوم ايضا يمكنك معرفة اجمل المعلومات الطبية فى احدث موقع طبي موقع طبيب طبيب معلومات طبية كل يوم
اما ان كنتي اجتماعيه وتريد مناقشة الجميع فى مناقشات وحوارات , وصور وافلام واغاني ونقاش جاد يمكنك دخول افضل منتدي مصري منتديات بنات مصر , منتدي نسائى مصري متجدد المعلومات يوميا
ولو بتحبي العاب التلبيس والملابس وازياء وحاجات حلوة ادخلي احسن موقع العاب تلبيس العاب تلبيس جديده كل يوم للبنات والشباب يا حلوين , وكمان فى الموقع احلي العاب سيارات العاب سيارات والعاب سباق سيارات جديده كل يوم مسلية وممتعه لشباب وبنات مصر
وللعلم عندنا فى موقعنا شات و دردشة واجمل شات شات اكيد اجمل شات و دردشة مصرية دردشة مصرية احلي شات يضم جميع ابناء الوطن العربي من كل مكان في شات ودردشة بنات مصر المميز
وفى موقع العاب طبخ بنات مصر العاب طبخ احلي العاب طبخ جديده كل يوم مسلية وممتعه , وكمان العاب دراجات واحلي العاب العاب دراجات العاب دراجات نارية العاب دراجات نارية العاب دراجات نارية جديده العاب سباق دراجات نارية , لمشاهدة افضل افلام مصرية وعربية يمكنكم مشاهدة افلام

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