Position: Retail Marketing Manager
Reports to: Director of Retail Services
Department: Retail Services
Location: Morgan Hill, CA
Summary: Responsible for directing, developing and implementing the Specialized Bicycle Components (SBC) retail marketing initiatives, to support the annual Global Marketing strategic planning. Through creation of best practices processes and guidelines, will enhance the Specialized brand presence and maximize brand representation in retail stores.
Essential Duties and Responsibilities:
• Manage Retail Marketing Project Managers, Graphic Designers and U.S. Retail Marketing Coordinator deliverables, communication
• Regularly evaluate team members for performance, needed assets and developmental goals
• Develop and implement market research tools to provide key data for collateral design
• Translate content provided by Global Marketing to creatively and effectively represent Specialized-branded initiatives and product collateral to support retail business
• Align with Global Marketing calendar by creating Retail Marketing support collateral calendar that is synchronized for timing and prioritization
• Regulate projects needed by Product Development teams
• Regular querying of markets to determine needs
• Knowledge of print processes and vendor management
• Well-versed in available materials and formats for retail marketing initiatives
• Demonstrate an understanding of marketing/communication based graphic design
• Follow research processes to provide quantitative and qualitative results for all major in-store collateral
• Regular reporting on efficacy of materials and plans for modification
• Market communications for relaying results of marketing support collateral
• Provide clear timelines and management for development, review, design and delivery of in-store support
• Demonstrated understanding of POP/Fixture line, within 30 days of employment
• Clear understanding of retail store layout
• Provide clear leadership and direction for all involved in the development of marketing initiative focused collateral
• Establish and maintain strong relationships with internal business partners (Global Marketing, U.S. Marketing, Product Development, I.D., all markets and Retail Services teams)
• Establish and maintain collaborative relationships with all vendors, including providing regular feedback and direction
• Potential negotiation of difficult matters (vendor claims/dispute resolution)
• Follow strategic planning practices
• Provide regular project and personnel updates to Director of Retail Services
Physical Requirements:
• Regular travel will be required
• Must be able to safely and regularly lift and carry up to 50 pounds
• Must be able to stand/walk for extended periods of time
• Must be comfortable with climbing ladders
• Must be able to work occasional long hours and weekends
Required Skills & Qualifications:
• Exceptional ability to lead a team with creativity and accountability
• Demonstrated creative and innovative ability in visual presentation
• Minimum of 2-years marketing experience, preferably in retail
• Understanding of marketing terminology and practices
• Excellent verbal and written communication
• Elevated attention to detail
• Proven ability to build teams and partnerships
• Process-oriented
• Strong ability to prioritize within team and department
• High level of accountability and reporting
• Data-driven
• Advanced knowledge of Adobe CS Suite and Microsoft Office Suite, Excel, PowerPoint or Key Note
• Flexibility on the job; ability to adapt quickly and react positively to business needs and changes in strategies
• Comfortable with team-based work structure
• Strong problem-solving skills
• Self-disciplined and able to meet tight deadlines
About Specialized:
Specialized is the global leader in the designing and manufacturing of high performing technologically advanced bicycles, components and cycling apparel for world champion riders and cycling enthusiasts. Founded in 1974 and headquartered in Morgan Hill, California, Specialized is a global company with offices throughout the world.
To apply for this position please visit www.specialized.com
