Jeffrey Kurt Trenschel
794 Circulo Miro
Anaheim Hills California 92807
Objective: Define and build a strong visual message to the customer to achieve sales.
Highlights of Qualifications
Proven success in implementing productivity and creativity within a store and corporate level.
Strong practical and theoretical foundation on improving the visual message to the customer in the most creative and cost effective methods available.
Excellent management skills and experience.
Billabong U.S.A. Irvine California 2002-present
National Retail Visual Merchandising Manager
• New Store Openings (project manager).
• Provide weekly Visual Directives within given timelines.
•Adapt VM techniques to individual store profiles to ensure merchandising consistency.
•Provide VM training and support.
•Ensure Point of Sale is implemented to brief.
•Form solid working relationships with Area and Store Managers.
•Regular store visits to implement the VM strategy .
•Development of Visual Merchandising Guidelines and Fixture Manual.
•Report to Vice President of Retail Operations.
Expanded Billabongs Retail operations by 33 stores within five years.
Jil Sander America, California 2001-2002
Visual Merchandising Manager North America
Emporio Armani, Costa Mesa, California 2000-2001
Visual Merchandising Manager
Interior Merchandiser for the South Cost Plaza and Beverly Hills Store
Nordstrom South Coast Plaza, Costa Mesa, California. 1989-2000
Assistant Manager of Visual Merchandising
Lead for all interior store displays, including windows and special events.
Executed and maintained the companies high interior standards.
New store concepts were also carried out on a daily basis.
Design fixtures and manniknins and lighting for retail environments.