Blogs & Perspectives

Appealing to all five senses helps retailers...
The science of retailing is nothing new. For decades, researchers have helped retailers understand consumer behavior inside...
The NRF Big Show was a chance for retail tech to...
This month, European retailers headed for Manhattan’s Jacob K. Javits Convention Center to understand what’s...
Emma Gardner took a circuitous route to flooring...
Chances are you’ve stepped on one of Emma Gardner’s rugs. The chief designer and principal of her Petaluma,...
We must recognize technology as a communication...
If you hold a mirror to the face of retail, the reflected image would be us. As our society and cultures evolve, retail...
Transforming the definition of what we do from...
This past fall, I took a group of students to Grand Rapids, Mich., to visit the headquarters of two of the industry’s...
Natasha Watkins makes it about her clients
Now, as senior designer at Vassi Design Group’s (Lewisville, Texas) Chippenhook brand, she works with the likes of...
Sara Baldwin comes from creative roots
Growing up in rural Virginia on her family’s farm, Sara Baldwin’s upbringing was one that truly fostered her...
Toys “R” Us created the ultimate experiential...
Toys “R” Us did all the right things. The smart word for retailers, in this era of digital communications,...
The desire to connect and inspire drives...
It’s often said that when you love what you do for a living, you’ll never work a day in your life. I have always...
How plastic enables customers to make the step to...
It's the week of Christmas and a whole subgroup of the population has put off, until the last minute, buying gifts for...

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