
John Cram, owner of Bellagio Everyday, has a penchant for art and nature. For his women’s apparel store in beautiful Asheville N.C., he has collaborated with local firm Samsel Architects P.A. to replicate the surrounding mountain landscape.
Sustainable materials create an earthy setting –
curved perimeter bamboo walls, an accent screen made from locally sourced walnut, display cases manufactured from ash.
Terra-cotta tones mix with diffused light for an overall warm, glowing interior. Apparel is arranged in nooks within the eco-friendly walls and displayed on mannequins in front of the sculptural screen.
Client: Bellagio Everyday, Asheville, N.C.; John Cram, owner, Matt Chambers, director
Design/Architect: Samsel Architects P.A., Asheville, N.C.; Jim Samsel, architect, Charles Krekelberg, project manager
General Contractor: Heartwood Renovations & Building Inc., Asheville, N.C.
Outside Design Consultants: Hilbish McGee Lighting Design, Sewickley, Pa. (lighting design)
Audio and Security: Alltek Systems Design LLC, Asheville, N.C.
Ceilings: Heartwood Renovations & Building Inc., Asheville, N.C.
Flooring: Bloomsburg Carpet Industries, Bloomsburg, Pa.; Maher Brothers Flooring, Asheville, N.C.
Furniture: Tony Martinez, Weaverville, N.C.; Stewart Caskie, Weaverville, N.C.; The 520 Gallery, Asheville, N.C.
Lighting: Cooper Lighting, Peachtree City, Ga.; Translite Sonoma, Sonoma, Calif.; Insight Lighting, Rio Rancho, N.M.; Alcko Lighting, Franklin Park, Ill.; Stylmark Inc., Minneapolis; Stonegate Designs, Saint Joseph, Mich.
Mannequins/Forms: Adel Rootstein Mannequins, New York
Props and Decoratives: Gaaco Services, Marshall, N.C.; Paige Davis, Arden, N.C.
Graphic Design: Susan Rhew, Asheville, N.C.
Wallcoverings and Materials: Teragren LLC, Bainbridge Island, Wash.; Maya Romanoff, Chicago
Hand dryer: Mitsubishi Jet Towel, Seattle
Photography: Warner Photography, Inc., Asheville, N.C.








































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