Sure, Canadians may be the ultimate hockey fans. But the interactive 6700-square-foot NHL Powered by Reebok store in New York translates the fury of the ice to the U.S. Designed by Gensler (New York), the shop has more game- and arena-oriented architecture, materials and fixtures than you can shake a hockey stick at.

The space is expansive, to give the feel of a real hockey stadium. Entering through the glass exterior, shoppers first experience a 17-foot-tall, five-foot-wide video wall, anchored by steel and topped with a rotating NHL shield logo. A white epoxy floor resembles ice, while custom stainless-steel and maple fixtures suggest skate blades and sticks. To complete the hockey theme, a sculpture containing more than 400 sticks hangs above the cashwrap. The sculpture also contains several 50-inch flat screen monitors that show clips and images from games to connect fans to the energy of the sport.

Client: Reebok Intl. Ltd., Canton, Mass.; NHL Enterprises LP, New York

Design/Architect: Gensler, New York -- John Bricker, creative director; Tom Bittner, project director; Lance Boge, design director; Anne Thrush, client coordinator; Tom Rosenkilde, project manager; Lindsay Malison, designer; Daisy Kim, job captain; Marina Sassu, job captain; Patrick McDonough, project architect; Tom Mesuk, specifications; Jeffrey Cook, project director; Brian Sheehan, project manager; Jeff Lancaster, designer

Outside Design Consultants: TPG Architecture, New York (associating architect/consultant to NHL); Robert Silman Associates, New York (structural engineer); Robert Derector Associates, New York (MEP engineer); Northeastern Communications Concepts, Princeton Junction, N.J. (broadcast studio); Milrose Consultants, New York (code consultant/expediter); S.L. Green Realty Corp., New York (building management); Reebok Intl., Canton, Mass. (fixture designer)

General Contractor: Shawmut Design and Construction, New York

Audio/Visual: McCann Systems LLC, Edison, N.J.

Lighting: Bliss Fasman Lighting Design, New York; LiteLab Corp., Buffalo, N.Y.; Legion Lighting Co. Inc., Brooklyn, N.Y.; Lucifer Lighting Co., San Antonio, Texas

Fixtures: idX Corp., St. Louis

Flooring: Dex-o-Tex, Roselle Park, N.J.

Props and decoratives: Orange County Choppers, Montgomery, N.Y.

Signage/Graphics: Gensler, New York

Wallcoverings/Materials: Benjamin Moore Paints, Montvale, N.J.

Ice Wall: Aaron Barr Studio, New York

Photography: Andrew Bordwin Studio, New York