back to school

Shop at one, save at the other campaign runs in August

OfficeMax Inc. (Naperville, Ill.) and Old Navy (San Francisco) are teaming up on a cross-promotional campaign to deliver...

Spending projected to increase this year

Parents who cut back-to-school spending during recent years will be increasing purchases this year, according to survey...

NRF survey shows four out of five Americans say economy affecting purchases

According to the National Retail Federation’s 2009 Back to School Consumer Intentions and Actions Survey, conducted by...

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