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Disney Accelerates Store Openings for 2011

Company looks to open more locations in new markets

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Disney Store (Pasadena, Calif.) plans to open its interactive concept stores in more than 40 locations in 2011, according to the company. Plans call for expanding the concept, which was launched late last year, across the world, including 60 new locations in 16 markets in North American and eight countries by the end of 2011.

To celebrate the retail chain’s 25th anniversary, the company plans to remodel the original Disney Store location at the Glendale Galleria in Glendale, Calif., in spring 2012. First built in 1987, the store pioneered the entertainment retail concept.

“The excitement from our guests has been phenomenal and we’re working diligently to open more locations in new markets,” says Paul Gainer, senior vp, Disney Store North America. “We want to give landlords a new retail experience that will drive return visits to their malls and give families the opportunity to experience the Disney Store magic in their local community.”

New and remodeled Disney Store locations to open throughout the fall and winter of 2011 include: Florida Mall, Orlando; Pembroke Lakes Mall, Pembroke Pines, Fla.; Canada’s West Edmonton Mall, Edmonton, Alb.; Southcentre Mall, Calgary; Kenwood Towne Center, Cincinnati; La Plaza mall, McAllen, Texas; Houston Galleria in Houston; St. Louis Galleria, St. Louis; Galleria at Roseville in Roseville, Calif.; and Westfield Fashion Square, Sherman Oaks, Calif.
 

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