millennials

Brands keep trying to find that emotional touchpoint across generations

To over think what is cool – or what “cool” even means – is probably very un-cool.

It’s part of a string of slang...

IRDC Preview: Make way, because the millennials are coming

In 2014, millennials will become the largest generation on the planet....

Gen Y doesn’t want magic -- just a fair deal.

This month’s IRDC Roadshow: Millennial Edition, presented by...

VMSD's inaugural event delivered insight and ideas on the millennial generation

Millennials are probably not the sort of consumers you would have wished for, trendspotter Marian Salzman, ceo, Euro RSCG...

There’s more to this generation than meets the eye

Did you know millennials spend the most on apparel and services annually of any age group, according to a study by Pew...

New one-day conference is scheduled for June 7

Registration for VMSD’s new, one-day mini-IRDC focusing on designing retail for the millennial generation is now open....

IRDC Roadshow: June 7, Cincinnati

The millennial generation is top of mind for all retailers these days, poised to overtake the baby boomers as the U.S.’s...

Serving Generation Y-Not

Millennials may represent the largest, most influential generation of our time, but they’re also known for being...

LIM College survey reports only 23 percent shop from tablet or smart phone

New research finds that millennials prefer shopping in stores rather that online, reports Women’s Wear Daily....

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