Seoul

Body and Soul
My Boon’s lifestyle concept store helps world-weary travelers recharge and refresh in Seoul

When South Korean retail conglomerate Shinsegae Intl. (Seoul...

BBQ, Seoul
A dash of wit and a splash of fun transform this international chain from street food to new casual dining concept.

Based on the premise of "chicken as a universal food," BBQ decided to update its menu and asked London-based JHP to shift...

Lotte, Guri, South Korea
Lotte streamlines and brightens a former competitor’s space in VMSD’s Retail Renovation of the Year.

Lotte Shopping Co. Ltd. (Seoul) had a specific goal when it tapped Cincinnati-based FRCH Design Worldwide to convert a...

Fast Fashion Sector Gets New Player
Cheil Industries launches 8Seconds in Seoul

Cheil Industries, the Seoul, South Korea-based fashion arm of Samsung Group, has opened the first two stores of its new...

Two-Minute Tour: South Korea
The lowdown on retail's burgeoning hotspots.

The Numbers

South Korea is Asia’s fourth-largest economy, centered in the growing metropolis of...

H&M Heading to Seoul
Store will be retailer’s first in South Korea

Hennes & Mauritz (H&M, Stockholm, Sweden) has signed an agreement to open its first store in South Korea, located...

Shinsegae, Seoul, Korea
ISP/VM+SD Store Design Competition Winner

A renovation of Shinsegae’s 75-year-old, six-story store in Seoul led to an elegant reinvention. A loft-like setting on...

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