Under Armour

From unexpected partnerships to brands advocating...
I was dropping my daughter off at school one morning, when a flickering of blue and white (her school’s colors) caught my...
Plans to close 8 stores, sell remaining
City Sports Inc. (Boston) has filed for bankruptcy protection this week. The store is looking for a buyer for 18 of its 26...
Street, mall locations, and overseas stores
Under Armour’s Brand House store format could represent the company’s retail future, according to a report in the Baltimore...
Releases names throughout week
The new Asheville Outlets (N.C.) set to open May 1, began releasing the names of tenants this week, rolling out roughly a...
Michigan Ave. location to debut in 2015
Under Armour (Baltimore) will open its newest Brand House concept in Chicago next March. Located in a prime space along...
Brand House opens today
Today, Under Armour Inc. (Baltimore) will open its newest and biggest UA Brand House in New York's SoHo district. The two-...
Campaign reflects the surge in fashion gear
Bloomingdale’s (New York) has been devoting the Third Avenue windows in its flagship store to the trend towards high-fashion...
Under Armour’s performance-driven Brand House...
A fraction of a second. That’s a typical difference between medals at the Olympics, a home run and an out at third, or a...
New executive spent years as creative director...
Under Armour (Baltimore) has named Leanne Fremar senior vp and executive creative director for women’s wear, according to...
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Under Armour’s new lounge at Millennium Stadium
Following Under Armour’s renewed sponsorship of the Welsh Rugby Union, Amsterdam-based design firm Storeage was tasked with...

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