visual merchandising

Indian menswear brand Wrogn turns conventional...
Two years into its existence, after confirming commercial success online and through a shop-in-shop format, men’s apparel...
CNL Mannequins
Woof, woof! These ABS Doggies are 100-percent recyclable, and are just one example of environmentally friendly mannequins...
Using foliage to lure customers and express brands
I thought I’d communicated the simplest task to my husband a few Valentine’s Days ago: “Just get me roses, the largest...
Visual merchandising trends take a turn as...
Nike (Beaverton, Ore.) recently launched two major campaigns for its London flagship stores, transforming its Jordan brand...
Best practices in digital brand messaging
Do you remember the first time you went to Times Square or saw a Barneys Christmas window? Think about the annual spring...
How these retailers successfully juggle multiple...
“I’m not a retailer,” was Marco’s response, the owner of the retail store, Alapash, in Chicago. I was dumbfounded and a bit...
Guess who really understands the challenge of...
You may have heard that social media has turned retailing on its head. There are too many reasons not to go to the store,...
Part V of V
This year’s holiday windows adopted unconventional themes and transported visitors to magical realms, conveying the...
Part III of V
This year’s holiday windows adopted unconventional themes and transported visitors to magical realms, conveying the...
Upscale Swiss boutique Modissa adapts a modern...
High-end women’s fashion boutique Modissa – located on the exclusive Bahnhofstrasse thoroughfare in Zürich – recently...

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