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15th Staging of In-Store Asia in June 2024

Bringing together more than 4,500 players from retail, consulting and services, manufacturers and retail solution providers




15th Staging of In-Store Asia in June 2024

(PRESS RELEASE) In-store Asia, the most important trade fair for retail, investments in store design, visual merchandising and in-store marketing on the Indian subcontinent, will again be held at the Bombay Exhibition Center in Mumbai from June 13 – 15, 2024. Over the 15 years of its existence it has established itself as the largest meeting point for retail decision-makers in India. It brings together more than 4,500 players from retail, consulting and services, manufacturers and retail solution providers to drive innovation in a rapidly evolving retail landscape.

Exhibitors at In-store Asia 2024 will showcase a wide variety innovative products and solutions for the retail sectors including:

  • Point-of-Purchase (POP) displays and interactive flatscreens
  • Visual Merchandising (VM) and store fittings
  • Signage and graphic design solutions
  • Retail technologies for improving customer loyalty
  • Tailor-made store design services
  • Start-up initiatives for the retail sector

The exhibits will be complemented by a 2-day conference, discussing current retail trends in India and all over the world with the motto “Connected, Collaborative, Conscious”. More than 40 key speakers from India and abroad will share their forecasts, latest trends and case studies on topics such as retail markets, retail experience design, sustainability, visual merchandising, retail technology and store fitting

Highlights at In-store Asia 2024 will include the VM&RD Retail Design Awards and the VM Challenge, two events honoring special achievements and innovations in visual merchandising and store fitting. The VM&RD Retail Design Awards acknowledge outstanding store fitting projects in a total of 24 categories. The VM Challenge is a unique live window display contest for the visual merchandising community with six teams competing to design a shop window on a given theme.

For further information about In-store Asia 2024, contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail:; Visit and Follow us on linkedin.




MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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