Headlines

16 Handles Heads to Texas

Frozen dessert brand to debut in Houston, Dallas and Austin

Published

5 months ago

December 18, 2023

VMSD Staff

16 Handles Heads to Texas — 16 Handles' Neil Hershman and Danny Duncan at one of their stores. Photography: Courtesy of 16 Handles

16 Handles’ Neil Hershman and Danny Duncan at one of their stores. Photography: Courtesy of 16 Handles

Self-serve frozen yogurt, ice cream and vegan soft-serve shop 16 Handles (New York) is expanding to Texas with the opening of six stores throughout Houston, Dallas and Austin next spring, with additional units under development in the Lone Star state.

16 Handles’ menu features 16 different soft-serve flavors, over 50 toppings and sauces, as well as a variety of frozen novelties such as cakes, cookie dough and take-home pints. The brand’s largest franchisee, Neil Hershman, acquired the chain and became the brand’s CEO in 2022 and teamed up with celebrity YouTuber Danny Duncan as an investor.

“We are eager to go big in Texas, and I’m ecstatic that we have had the opportunity to team up with experienced local business owners who are passionate about bringing the best dessert to their communities,” said Hershman. “16 Handles is focused on scaling at the right time in the right way and bringing a lot of excitement around frozen yogurt and soft serve.”

16 Handles opened its first store in Manhattan’s East Village in 2008. Since then, the brand has expanded to more than 30 locations.

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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