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Lighting designs that added richness, depth and texture stood out in the 20th annual LSI/Gene Moore Award Competition. The annual honors celebrate the legacy of Gene Moore and the ability of window designers to create a 3-D art form using imaginative lighting. Shelly Sabel’s entry for Polo Ralph Lauren’s New York flagship took home first place this year. Adam Hayes of Hermès (New York) and Lucy-Ann Bouwman of Tiffany & Co. (New York) took home second and third place, respectively.

Sabel’s holiday windows for Polo’s new women’s store used a mix of AR-111 lamps to highlight the product, along with a variety of gray, pink, gold and bronze filters. LSI’s 30 Series PAR30 lamps offered a crisp punch of light. “The subtle use of color and warm gold tones and shadow play adds to the richness,” commented one of the judges.

For Hermès, Hayes’ view inside a rustic cabin carried a warm glow through the use of 280 Series PAR30 lamps and GR16 Series MR-16 lamps with flesh pink filters and spread lenses. Bouwman says her use of dichroic filters helped the Tiffany’s jewels and storybook details pop in her “Blue Bird Holiday” window. “It creates layers of light but doesn’t lose the focus on the product,” she says.



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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