Holiday Windows

Holiday Windows 2015

Part V of V

Published

8 years ago

March 10, 2016

This year’s holiday windows adopted unconventional themes and transported visitors to magical realms, conveying the imaginative spirit of the season. Browse the annual recap in the February 2016 issue of VMSD and be sure to check the links below for this year’s full online review.

Click here for Part I.
Click here for Part II.
Click here for Part III.
Click here for Part IV.

1.) Macy’s, Herald Square, New York – “A Charlie Brown Christmas”: “This year’s Christmas windows celebrate Charles Shultz’s 50th anniversary of ‘A Charlie Brown Christmas,’ where we tap into our own inner-child remembering the adventures of our favorite Peanuts characters. We are proud to have maintained the integrity of the original animated television special while also acknowledging today’s tech-savvy child with the addition of highly technological and interactive elements. This unconventional marriage of animatronics and interactive elements, combined with old school artistry and craftsmanship, forms a truly unique marriage between the past and the present,” explains Roya Sullivan, national director of windows presentation, Macy’s. Design: James Bellante, svp visual merchandise presentation; Roya Sullivan, national director of window presentation, Macy’s. Suppliers/Fabricators: Standard Transmission, Brooklyn, N.Y. Photography: Kent Miller, New York.

2.) Carrol Boyes, Cape Town, South Africa – “Home for the Holidays”: According to this retailer, these windows portray the family spirit of being home for the holidays, opening gifts, and all the wacky elements that ignite a playful festive concept. Products are styled with unusual foods, with unconventional striking color along with strong graphic influences that emphasize the retailer’s current branding. A 3-D staircase was created using 16-mm. chipboard wood to the photographic banner shoot. A replica of the lower section of the staircase was manufactured for use in the window. To create the display’s cocktail stirrers, the visual merchandisers drilled into ping pong balls and inserted 3-mm.-diameter wooden dowels; a total of 300 were assembled to roll out to 27 stores. All elements for the windows were hand-made by the retailer’s visual team. Design: Sheri Howes, visual merchandising manager; Daley Muller, art director, Carrol Boyes. Photography: Theo Stwarts, Cape Town, South Africa.

3.) Mariposa Consignments, New Albany, Ind. – “Hark the Herald, Angels Sing…”: Based on the classic Christmas film, “It’s a Wonderful Life,” this retailer used the theme of the movie, while incorporating modern and vintage fashions, to create a display that mimicked a big-city feel in the small-town consignment shop. Materials used in the display include jersey mannequins, vintage sheet music, burlap, vintage necklaces and brooches, and prop angel wings. Design: Michelle Wells, shopkeeper; Chelsea Detrick, Rhonda Mathy, Mariposa Consignments. Photography: Michelle Wells, New Albany, N.Y.

4.) Ralph Lauren, 711 Fifth Ave., New York – “Polo Flagship – Holiday 2015”: Ralph Lauren’s flagship windows along Fifth Avenue featured their own Ralph’s Coffee to promote the expansion of the café within the store, along with new products, snacks and gifts. Design: In-house team. Photography: Courtesy of Ralph Lauren, New York.

5.) Saks Fifth Avenue, New York – “Winter Wonders of the World”: For the 2015 holiday season, Saks Fifth Avenue reimagined the earth’s most spectacular wonders and transformed them into remarkable wintry fantasies. Whether it’s the Empress of China sliding alongside her Great Wintery Wall, the mighty Gladiatrix battling above her Ice-Cold Colosseum, or an Icy Mermaid marveling at the beauty found within the frozen Great Brrrier Reef, each window depicted a winter marvel with exotic fashion to match. Design: In-house team. Photography: BFA, New York.

6.) Max & Co., Milan. Photography: Angelika Frank, Munich.

Click here for Part I.
Click here for Part II.
Click here for Part III.
Click here for Part IV.