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40 Retailers, 40 Brands, 40 Minutes!

Faith Bartrug (Faith Bartrug Design) and Jennifer Fredritz (Ologie) reprise IRDC’s popular presentation about 40 independent retailers from 40 cities



Faith Bartrug and Jennifer Fredritz explore retail’s outliers — the brands that are looking to entice, please and bedazzle customers into loving, not just liking, their stores. Their efforts have not gone unnoticed by the so-called big brands, so what can we learn from these upstarts? What do they have that we’re all striving for? Learn about what these challenger brands anticipate as the next big thing and how these key insights apply to your brand and projects from their session “40 Retailers, 40 Brands, 40 Minutes!” at VMSD’s 2015 International Retail Design Conference (IRDC) in Austin, Texas. For more details about IRDC 2016, Sept. 13-15, in Montreal, visit



Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

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