40 Retailers, 40 Brands, 40 Minutes!

Faith Bartrug and Jennifer Fredritz explore retail’s outliers — the brands that are looking to entice, please and bedazzle customers into loving, not just liking, their stores. Their efforts have not gone unnoticed by the so-called big brands, so what can we learn from these upstarts? What do they have that we’re all striving for? Learn about what these challenger brands anticipate as the next big thing and how these key insights apply to your brand and projects from their session “40 Retailers, 40 Brands, 40 Minutes!” at VMSD’s 2015 International Retail Design Conference (IRDC) in Austin, Texas. For more details about IRDC 2016, Sept. 13-15, in Montreal, visit IRDConline.com.