Videos

Crafting the Digital Experience

Brian Dyches (Atmospheric Design Group) and Ryan Carver (Lamour Group) on formulating an effective digital strategy

Published

8 years ago

March 30, 2016

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Digital design has jumped from the drawing board to one of the must-haves in creating a store strategy that resonates with consumers. Brian Dyches, Atmospheric Design Group and VMSD Next Store columnist, and Ryan Carver, Lamour Group, share their thoughts – and some key dos and don’ts – on leveraging digital experience elements to shape your customer’s in-store journey while at 2015's International Retail Design Conference in Austin, Texas, elaborating on their session, “DDX (Digital Design Experience) as a Winning Business Strategy.” For more details about IRDC 2016, Sept. 13-15 in Montreal, visit IRDConline.com.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design