Specialty Non-Apparel

Virgin Holidays Launches Interactive Experience

The flagship opened last year in the U.K.

Published

5 years ago

July 9, 2019

VMSD_Olivia

Virgin Holidays Launches Interactive Experience

This 1700-square-foot experience store, designed by YourStudio’s London-based team, features a virtual reality roller coaster, a “Taste Your Holiday” bar and even a red manicure station. Located at Centre: MK in Milton Keynes, U.K., the space is meant to exude a “try before you buy” feel, allowing customers to sit in recreations of the brand’s premium and upper-class plane seats while sipping champagne as they consult with a Virgin travel expert, for example.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design