Videos

The Importance of Community Connection for Retailers

VMSD’s Eric Feigenbaum and Vera Bradley’s Harry Cunningham explain the power of including human touches in retail environments

Published

8 years ago

November 18, 2015

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Eric Feigenbaum, VMSD New York editor, and Harry Cunningham, head of store development, Vera Bradley, discuss the importance of retailers connecting with customers on a human level, ultimately giving them a sense of ownership in the brand, at the 2015 International Retail Design Conference in Austin, Texas. Feigenbaum and Cunningham presented “Retail’s New Paradigm: Connecting with the Community” at IRDC 2015. For more information, visit irdconline.com.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design