Videos

No Longer an Afterthought: How the Female-Driven Economy will Shape the Future of Retail

Myra Vaughn (MG2) led a panel discussion among top retailers at IRDC in Seattle.

Published

5 years ago

March 20, 2019

VMSD Staff

No Longer an Afterthought: How the Female-Driven Economy will Shape the Future of Retail

Women control 85 percent of consumer spending in the U.S. and collectively represent the second largest economy in the world, yet retailers continue to innovate and evolve through invisible biases or “code patriarchy.” At IRDC 2018 in Seattle, Myra Vaughn moderated a panel of retail leaders to uncover the prominent, yet overlooked, ways retailers have missed the mark in engaging their female customers and what retailers can do to benefit from the enormous momentum and heightened awareness of the female-driven economy.

For information about the International Retail Design Conference (IRDC), Sept. 30 – Oct. 2 in Boston, please visit irdconline.com.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design