Videos

Fixing the Wardrobe Malfunction: How Savers Re-imagined Reuse Through the Power of Design

Karin Koonings (Savers) and Tre Musco (Tesser) offer insights into creating an authentic voice rooted in your core values and mission.

Published

6 years ago

September 4, 2018

VMSD Staff

Retailers face a number of obstacles when incorporating social missions into brand positioning. Take the example of Savers, a global, for-profit thrift retailer with 330 stores in the U.S., Canada and Australia. In their session at the 2017 International Retail Design Conference (IRDC) in New Orleans, Koonings and Musco shared how the brand, in business for 60 years, developed impactful designs through mission-centric brand positioning that helped build consumer loyalty among existing customers, as well as new audiences, increasing revenue and establishing Savers as a thought leader in the “do good” space. Attendees found out how design can aid in leveraging a company’s goals and values, while gaining new customers and inspiring current ones.

For information about the International Retail Design Conference (IRDC), Oct. 2-4 in Seattle, please visit irdconline.com.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design