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Are You Ready to “Rethink Retail” at IRDC 2021 in Denver, Sept. 21-22?

When Experience is a Game Changer: A fireside chat with Toni Roeller of Dick’s Sporting Goods

Published

3 years ago

June 1, 2021

VMSD Staff

Are You Ready to “Rethink Retail” at IRDC 2021 in Denver, Sept. 21-22?

Join retail veteran Toni Roeller, SVP of In-Store Environment at Dick’s Sporting Goods (DSG), and VMSD Editor-in-Chief/Associate Publisher Jennifer Acevedo as they break down DSG’s immersive, hands-on, in-store experiences.

From climbing walls and hitting bays to two brand new concepts, the House of Sport and Public Lands, these innovative activations help engage shoppers deeply with the products they’re passionate about. See how this transformational strategy worked for DSG – and how it can work for you!

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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