Events

IRDC 2021: Iron Merchant Challenge

Six teams, sixty minutes…and one secret ingredient!

Published

3 years ago

July 22, 2021

IRDC 2021: Iron Merchant Challenge — Richard Cadan Photography

THE IRON MERCHANT Challenge, sponsored this year by Fusion, is one of IRDC’s most enduring and popular interactive networking events. Do you have what it takes to win?

This year, we’re pulling out all the stops, with themes that celebrate Denver’s eye-catching street art and also incorporate inclusivity as it relates to retail and visual merchandising.

Working side-by-side with your peers, you’ll receive a theme, an assortment of materials, and a secret ingredient with the mission to create a winning retail display. ZenGenius Co-Founder and CEO and Iron Merchant emcee Joe Baer will keep things lively for both participants and an audience of your retail colleagues—and the unique combination of improvisation, design science, creativity (and cocktails!) is sure to keep everyone on their toes.

Space is limited, so be sure to sign up during registration for your place on a team!

Emcee:
Joe Baer, Co-founder and CEO, ZenGenius

Jennifer Acevedo

Jennifer Acevedo is the editor-in-chief and associate publisher of VMSD magazine.

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